Email results that end at the ticket, not the click

Opens and clicks first, then who booked, came in and spent, by campaign, journey and spa. Turn on a comparison group and journeys skip a share of guests, so what you see is the effect of the email, not just what happened after it.

Results: what happened after you sent.

Results

Revenue

Last 90 days · All spasSample data

Revenue after email

$42,145

▲ 17.4% · +$6,235

Guests reached

4,128

▲ 14.0% · +508

Guests who booked

286

▲ 18.7% · +45

Guests who spent

241

▲ 18.7% · +38

Revenue after email

by week · this period vs prior

This period Prior

By spa

revenue after email

From email to visit

guests, not messages

Reached

4,128100%

Delivered

4,07199%

Opened

1,96848%

Clicked

3127.6%

Booked

2866.9%

Spent

2415.8%

Against a comparison group

journeys, optional

Turn on a comparison group and a journey skips a share of guests who qualify, so the guests it emailed can be set beside the guests it skipped — the one comparison that measures what the email caused, not just what happened after it.

Name	Sent	Opened	Clicked	Bounced	Unsub	Revenue after
Summer hoursCampaign	4,128	47.7%	7.6%	57	9	$21,840
Second-visit converterJourney	612	58.1%	12.4%	4	2	$9,310
Lapsed win-back (90 days)Journey	1,140	39.2%	6.1%	21	14	$6,580
Use your gift cardCampaign	642	61.4%	18.9%	2	1	$4,415

Results questions

Straight answers, before you get in touch.

With a comparison group on, a journey skips a share of eligible guests, and the report shows the difference between the two groups. That is effect, not association.

Opens and clicks, then bookings, visits and spend by campaign, journey and spa — matched to each guest's own tickets in your point of sale.

Already on Day Spa Data? Ask us to turn Mail on.

We set up your sending address and switch on the journeys that fit. New here? Start with the dashboard.

Talk to us about Mail See the analytics dashboard