Day Spa Mail

Day spa communication, rethought.

Campaigns, journeys, and the visits they bring back — built into Day Spa Data.

Talk to us about MailSee it work

Campaign

Black Friday gift cards

Sample data

Recipients

Last visit 6–24 months agoNo upcoming appointmentAll three spas
0

guests with their permission · 28% of your book

  • Farah L.Massage · a year ago · Riverside
  • Beatriz G.Body treatment · 7 months ago · Downtown
  • Jordan W.Massage · 2 years ago · Harbor
  • Naomi H.Body treatment · 6 months ago · Riverside
  • Talia H.Massage · 10 months ago · Riverside

Synced from your point of sale overnight.

Audiences: pick who, from what they did.

Visits, services, bookings, spas — not tags. Try it below.

541 of 1,900 guests match

This audience

28% of your book

Start from a built-in list

Try it — tap any rule

Last visit

Next appointment

Visits

Last service

Birthday

Spa

All spas

A few of them

  • Farah L.

    Massage · 16 visits · Riverside

    a year ago

  • Beatriz G.

    Body treatment · 11 visits · Downtown

    7 months ago

  • Jordan W.

    Massage · 1 visit · Harbor

    2 years ago

  • Naomi H.

    Body treatment · 17 visits · Riverside

    6 months ago

  • Talia H.

    Massage · 2 visits · Riverside

    10 months ago

  • Maren J.

    Nails · 9 visits · Downtown

    a year ago

Counts refresh overnight from your point of sale. Names above are invented.

Campaigns: one message to many.

Pick who from what they've done, write it once, schedule it. Sends land in each spa's own hours.

Campaigns

List Calendar
Sample data
NameStatusUpdated
Black Friday gift cardsSentNov 28
Mother's DayScheduledToday
New facial at DowntownDraftYesterday
Use your gift cardSentJan 9
Summer hoursSentJun 2

Sends land inside the hours you set, in each spa’s own timezone.

Journeys: emails that time themselves.

Draw the path once. Each guest enters when they qualify and leaves the moment they book.

Second-visit converter

ActiveSample data

Who enters

Completed their first visit

14 would enter today

Wait 21 days

Email

Day 21

Come back and see us

Their therapist, their treatment, their spa

Split

Booked again since entering?

Yes

End

No

Email

Day 35

One more reason to come back

End

Twelve journeys, ready to switch on.

Trigger, timing and a first-draft email included. Turn one on as is, or open it in the builder.

  • New guest welcome
  • Post-visit thank you
  • Rebooking nudge
  • Second-visit converter
  • At-risk win-back (60 days)
  • Lapsed win-back (90 days)
  • Last call (6 months)
  • Birthday treat
  • VIP thank you
  • Gift card buyer
  • Membership invitation
  • Membership save

Analytics: what happened after you sent.

Opens and clicks, then who booked, came in and spent — by campaign, journey and spa. Journeys hold back a share of guests, so you see effect, not just association.

Analytics

Last 90 days · All spasSample data
Revenue after email
$42,145
▲ 17.4% · +$6,235
Guests reached
4,128
▲ 14.0% · +508
Guests who booked
286
▲ 18.7% · +45
Guests who spent
241
▲ 18.7% · +38

Revenue after email

by week · this period vs prior

This period Prior

By spa

revenue after email

From email to visit

guests, not messages

Reached
4,128100%
Delivered
4,07199%
Opened
1,96848%
Clicked
3127.6%
Booked
2866.9%
Spent
2415.8%

Against the holdout

journeys · 10% held back

Emailed

31.4%

172 of 548 booked again

Held back

19.0%

12 of 63 booked again

Journeys hold back a share of guests who qualify, so the two groups can be compared — the one number that measures effect, not association.

NameOpenedRevenue after
Summer hoursCampaign47.7%$21,840
Second-visit converterJourney58.1%$9,310
Lapsed win-back (90 days)Journey39.2%$6,580
Use your gift cardCampaign61.4%$4,415

Simple pricing, per spa.

Day Spa Mail runs on the Day Spa Data dashboard, so they come together.

Day Spa Data + Mail

Analytics, plus email and text marketing.

$450per spa / month

Dashboard $200 + Mail $250, per spa

  • Everything in Day Spa Data
  • Unlimited email: campaigns and automated journeys
  • Texts 4¢ each (coming soon)
  • Your own sending domain and texting line
  • Revenue measured after every send
Start free trial

14 days free, no card. Month to month.

Pay a year up front and 2 months are free.

Indicative pricing while Day Spa Mail is in preview. Your rate is confirmed before anything is charged.

Already on Day Spa Data? With Mail, your dashboard is $200 a spa.

How it sends.

Not settings you turn on. Built in.

Only guests who opted in
Every recipient is your own point-of-sale record, with the marketing permission given at the counter.
No imports, no purchased lists
There is no upload button. Every address walked through your door.
One-click unsubscribe
RFC 8058 plus a footer link. Honored immediately, kept in its own record — no refresh can undo it.
Bounces and complaints suppressed
Written to an append-only record the moment they arrive.
Sending pauses itself
Complaint and bounce rates watched per spa. Cross a threshold and sending stops until a person looks.
Authenticated, warmed, polite
SPF, DKIM and DMARC on your domain or ours, gradual ramp-up, sends in your hours with each spa's address in the footer.
How we protect your sender reputation →

Governed by our Terms, Privacy Policy and DPA.

Questions about a message, or how we send: support@dayspadata.com

Questions spa teams ask

Straight answers, before you get in touch.

No — and you can't. Mail reads guest records from your Day Spa Data warehouse, which reads your point of sale. Not there with an opt-in, not on the list.

Next refresh, they leave every audience. Email unsubscribes stop immediately and are kept separately.

Yes — Mail runs on it. Your guests, their consent and what they spend come from your point of sale through Day Spa Data. With Mail, the dashboard is $200 per spa instead of its usual price, on the same invoice.

A subdomain we authenticate for you, or your own domain — we hand your IT contact the records. New domains warm up gradually.

Each spa keeps its own address, timezone, hours and sender name. A campaign goes to all or one; a journey runs per guest.

Both. Journeys come drafted; campaigns start from your templates with your brand applied. An editor, plus an assistant for subject lines and copy.

$450 per spa, per month, with the dashboard: $200 for the dashboard and $250 for Mail. Three spas is three times that. Already on the dashboard? It moves to $200 a spa when you add Mail. Texts are 4¢ each on top. First 14 days free.

Email is unlimited within fair use — a cap so high only somebody mailing the same guests every day would meet it. No overage fees, no credits to buy, nothing to top up.

4¢ a text, billed after the fact on the same invoice, from your own texting line. A text over 160 characters counts as 2; a picture text counts as 3. Texting arrives after email, at no change in price.

Already on Day Spa Data? Ask us to turn Mail on.

We set up your sending address and switch on the journeys that fit. New here? Start with the dashboard.

Talk to us about MailSee the analytics dashboard